777af Privacy Policy

1.1 This Policy applies to all personal data collected by 777af through the 777af.win website, mobile-optimised platform, customer support channels, and any other service offered under the 777af brand.

1.2 777af is committed to processing personal data in a lawful, fair, and transparent manner in accordance with applicable data protection laws and international best practices in the online gaming industry.

1.3 This Policy should be read alongside the 777af Terms and Conditions. In the event of any conflict between the two documents on a data protection matter, this Privacy Policy shall take precedence.

2.1 Account Registration Data. When you create a 777af account, we collect: full name, date of birth, email address, phone number, and account credentials. This information is necessary to establish and manage your account.

2.2 Identity Verification Data. To comply with anti-money laundering (AML) and know-your-customer (KYC) obligations, 777af may request copies of government-issued photo identification, proof of address, and proof of payment method. This may include Pakistani CNIC, passport, or utility bills.

2.3 Financial Transaction Data. All deposit and withdrawal transactions on 777af are recorded, including payment method details (JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, or other supported methods), transaction amounts in PKR, dates, and reference numbers.

2.4 Gaming Activity Data. We record your betting history, casino game sessions, slot activity, bonus usage, and account balance changes. This data is used for dispute resolution, responsible gaming monitoring, and platform improvement.

2.5 Technical & Device Data. We automatically collect: IP address, browser type and version, operating system, device identifiers, referring URLs, pages visited on 777af, session duration, and time-stamped login events. This data is collected for security, fraud prevention, and platform analytics purposes.

2.6 Communications Data. If you contact 777af support via live chat, email, or any other channel, the content of those communications is retained for quality assurance, training, and dispute resolution purposes.

777af uses the personal data it collects for the following purposes:

• Account Management: To create, verify, operate, and maintain your 777af account;
• Transaction Processing: To process deposits and withdrawals in PKR through your chosen payment method;
• Identity & Age Verification: To confirm that you meet the 18+ age requirement and to fulfil KYC/AML obligations;
• Customer Support: To respond to your queries, complaints, and support requests through the 777af help team;
• Security & Fraud Prevention: To detect, investigate, and prevent fraudulent transactions, account abuse, and other prohibited activities on 777af;
• Responsible Gaming: To monitor gaming behaviour for indicators of problem gambling and to facilitate the operation of deposit limits, session timers, and self-exclusion tools;
• Platform Improvement: To analyse usage patterns, improve the 777af interface, and develop new features that better serve Pakistani players;
• Legal & Regulatory Compliance: To comply with applicable laws, regulations, licensing obligations, and orders from competent authorities;
• Marketing Communications: Where you have provided consent, to send promotional offers, bonus notifications, and relevant updates from 777af. You may withdraw marketing consent at any time from your account settings.

4.1 Contractual Necessity. Processing of your registration data, transaction data, and gaming activity data is necessary for the performance of the contract between you and 777af — namely the provision of online gaming services as described in the Terms and Conditions.

4.2 Legal Obligation. Identity verification, AML checks, and certain record-keeping activities are required by applicable law and licensing requirements. 777af processes this data to fulfil those legal obligations.

4.3 Legitimate Interests. Security monitoring, fraud detection, platform analytics, and responsible gaming monitoring are conducted on the basis of 777af's legitimate interest in operating a safe, secure, and sustainable platform.

4.4 Consent. Marketing communications and non-essential cookies are processed only where you have provided explicit, freely given consent. You may withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

5.1 Service Providers. 777af shares personal data with carefully selected third-party service providers who assist in the operation of the platform. These include: payment processors (e.g., JazzCash, Easypaisa gateway operators), identity verification providers, IT infrastructure providers, and fraud prevention services. All such providers are contractually bound to process data only as instructed by 777af and to maintain appropriate security standards.

5.2 Regulatory & Law Enforcement Bodies. 777af will disclose personal data to competent authorities, regulatory bodies, or law enforcement agencies where required to do so by law, court order, or regulatory direction.

5.3 Business Transfers. In the event of a merger, acquisition, or sale of all or part of 777af's business, personal data held by 777af may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and its implications.

5.4 777af does not sell, rent, trade, or otherwise transfer your personal data to unaffiliated third parties for their own marketing or commercial purposes.

6.1 777af uses cookies and similar tracking technologies (web beacons, pixel tags, local storage) to enhance the functionality of the platform, remember your preferences, maintain your login session, and analyse how the platform is used.

6.2 Essential Cookies: These are strictly necessary for the 777af platform to function. They enable core features such as maintaining your login session and security. Essential cookies cannot be disabled.

6.3 Analytics Cookies: These help 777af understand how users interact with the platform — which pages are most visited, how long sessions last, and where users encounter difficulties. This information is used to improve the 777af experience for Pakistani players.

6.4 Preference Cookies: These remember your settings and preferences on 777af, such as language settings and display preferences, to personalise your experience.

6.5 You can control and manage non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the 777af platform.

7.1 777af retains personal data for as long as is necessary to fulfil the purposes for which it was collected, including legal, regulatory, accounting, and reporting requirements.

7.2 Account data is retained for the duration of the account relationship and for a further period of at least five years following account closure, in accordance with standard AML/KYC record-keeping obligations applicable to online gaming operators.

7.3 Transaction records are retained for a minimum of seven years following the date of the transaction, consistent with financial record-keeping requirements.

7.4 Where data is no longer required, 777af will securely delete or anonymise it so that it can no longer be associated with any individual.

8.1 777af implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, alteration, or disclosure. These measures include:

• SSL/TLS encryption for all data in transit between your device and 777af servers;
• Encrypted storage of sensitive data including passwords (stored only in hashed form) and payment details;
• Role-based access controls limiting access to personal data to authorised 777af personnel on a need-to-know basis;
• Regular security assessments and penetration testing of the 777af platform;
• Two-factor authentication (2FA) available to all registered users from account settings.

8.2 Whilst 777af takes all reasonable steps to protect your data, no data transmission over the internet is completely secure. We cannot guarantee absolute security, but we commit to notifying affected users promptly in the event of a data breach that poses a risk to their rights and freedoms.

Subject to applicable law, you have the following rights in relation to the personal data that 777af holds about you:

• Right of Access: You may request a copy of the personal data 777af holds about you, along with information about how it is used;
• Right to Rectification: You may request correction of any inaccurate or incomplete personal data held on your 777af account;
• Right to Erasure: You may request deletion of your personal data, subject to our legal obligations to retain certain records;
• Right to Restriction: You may request that 777af restricts the processing of your data in certain circumstances, such as where accuracy is contested;
• Right to Object: You may object to processing based on legitimate interests, including profiling for marketing purposes;
• Right to Data Portability: Where processing is based on consent or contract and carried out by automated means, you may request your data in a structured, machine-readable format;
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact the 777af data protection team at [email protected]. We will respond to all valid requests within 30 days.

10.1 The 777af platform is strictly intended for users aged 18 and over. 777af does not knowingly collect personal data from individuals under the age of 18.

10.2 If 777af becomes aware that personal data has been collected from a user who is under 18 years of age, that data will be deleted promptly and the associated account closed without notice.

10.3 If you believe that a minor may be accessing 777af using your device or account, please contact our support team immediately and consider activating parental control software on shared devices.

11.1 In order to deliver the 777af platform and its services, your personal data may be transferred to and processed in countries outside of Pakistan. This may include transfers to service providers operating in jurisdictions where the data protection laws differ from those in your country.

11.2 Where such transfers occur, 777af ensures that appropriate safeguards are in place — including contractual data processing agreements with receiving parties — to maintain a standard of data protection equivalent to that applied within the 777af platform.

12.1 777af may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or platform operations. Where material changes are made, we will notify registered users via their registered email address or through a prominent notice on the 777af platform.

12.2 Your continued use of 777af following the effective date of any updated Privacy Policy constitutes your acceptance of the changes. We encourage all users to review this Policy periodically.

12.3 The "Last Updated" date at the top of this page indicates when the Policy was most recently revised.

13.1 For any questions, concerns, or requests relating to this Privacy Policy or the personal data 777af holds about you, please contact us through the following channel:

13.2 This Privacy Policy was last reviewed and updated in June 2026 and supersedes all previous versions.